Mal Fletcher was founding National Director, Youth Alive Australia. Now based in London, he writes concernedly:

In a recent speech UK’s Conservative Party leader David Cameron condemned the ‘inappropriate sexualisation’ of children and said that youngsters must be protected from irresponsible advertising. He promised that if elected to govern his party will give children back their childhood.

‘What we are saying is that you can’t cut children off from the commercial world,’ he said, ‘but we should be able to help parents to make sure that our children get a childhood and that they are not subject to unnecessary and inappropriate commercialisation and sexualisation too young.’ (more…)